The cannabis industry has been booming in recent years, especially as legalization spreads across various U.S. states and countries around the world. But it's not just dispensary owners and growers cashing in—some of the biggest names in music, film, sports, and television are turning their attention (and investment dollars) to marijuana.
Whether it’s launching premium cannabis brands, advocating for legalization, or opening lifestyle-centric dispensaries, these celebrities are making a mark on the green rush. Here's a deep dive into some of the most notable celebrity-owned marijuana businesses that are changing the way we view weed.
- Snoop Dogg – Leafs by Snoop When you think of cannabis culture, Snoop Dogg is probably the first name that pops into your head. The West Coast rap legend has been a longtime advocate of marijuana and took his love to the next level by launching his own cannabis brand, Leafs by Snoop, in 2015. Leafs by Snoop offers a curated line of flower, concentrates, and edibles in stylish, gold-accented packaging. He’s also the founder of Casa Verde Capital, a venture firm investing in cannabis tech startups. Fun fact: Snoop was among the first major celebrities to publicly embrace cannabis as part of their brand identity, long before it was mainstream.
- Jay-Z – MONOGRAM by Caliva Jay-Z isn’t just a billionaire rapper—he’s a savvy entrepreneur. In 2019, he partnered with Caliva, a California cannabis company, first as Chief Brand Strategist and later as the force behind MONOGRAM, a high-end cannabis line focusing on luxury and craft. With sleek packaging, premium strains, and a powerful message on racial justice and drug policy reform, MONOGRAM represents Jay-Z's mission to reshape the perception of cannabis in Black communities.
- Seth Rogen – Houseplant Seth Rogen’s love for weed is no secret—just watch Pineapple Express. In 2019, he co-founded Houseplant with writing partner Evan Goldberg. This cannabis and lifestyle brand merges mid-century modern design with premium flower, pre-rolls, and THC beverages. Houseplant also sells stylish cannabis accessories, like ashtrays and lighters, targeting consumers who care about aesthetics and functionality. Quote: “It’s just so deeply personal. I smoke weed all day and have for 20 years. This is who I am.” – Seth Rogen
- Whoopi Goldberg – Whoopi & Maya Whoopi Goldberg launched Whoopi & Maya in 2016, a company that focused on cannabis products designed to relieve menstrual pain and support women's wellness. The brand offered edibles, topical rubs, and bath soaks made with cannabis and herbs. Although the company closed in 2020 due to internal business issues, Whoopi's role in bringing attention to women’s health and cannabis use remains significant.
- Ice Cube – Fryday Kush Rapper and actor Ice Cube launched Fryday Kush in 2021, named after his iconic movie Friday. Partnering with Caviar Gold, known for potent infused products, Ice Cube’s brand is aimed at experienced smokers looking for that extra punch. This brand is marketed to reflect his no-nonsense personality—high potency, heavy hits, and a bold aesthetic.
- Wiz Khalifa – Khalifa Kush (KK) Wiz Khalifa turned his cannabis reputation into a thriving brand called Khalifa Kush (also known as KK). Initially developed for Wiz’s personal use, this hybrid strain became commercially available and is now one of the most popular celebrity-endorsed strains in legal markets. KK has expanded to include concentrates, pre-rolls, and vapes, and the brand continues to grow with licensed dispensaries and collabs.
- Jim Belushi – Belushi’s Farm Actor and comedian Jim Belushi owns Belushi’s Farm, a 93-acre property in Oregon dedicated to growing organic cannabis. His passion stems from a personal connection—his brother John Belushi struggled with substance use, and Jim believes cannabis could have helped. Belushi’s Farm has partnered with brands like Bhang Chocolate and even recreated strains from the legendary Blues Brothers. His journey is also documented in the Discovery Channel series Growing Belushi.
- Bella Thorne – Forbidden Flowers Actress and influencer Bella Thorne launched Forbidden Flowers, a cannabis brand that blends sexuality, creativity, and empowerment. Known for its vivid packaging and appeal to Gen Z consumers, the brand offers curated strains in four moods: Chill, Hype, Zone, and Vibe. Bella’s strong online following and provocative image have helped position the brand as edgy and youth-driven.
- Mike Tyson – Tyson 2.0 Former boxing champ Mike Tyson is making waves with Tyson 2.0, a cannabis company that sells flower, edibles, and concentrates. His goal? To promote the healing benefits of cannabis, particularly for pain management, anxiety, and PTSD. One of the brand's most buzzed-about products? Mike Bites—ear-shaped gummies that nod to his infamous bite of Evander Holyfield’s ear.
- Berner – Cookies Although not a household name like some others on this list, rapper and entrepreneur Berner is one of the most influential figures in the legal weed world. His brand Cookies is arguably the Supreme of weed—instantly recognizable and extremely in-demand. Cookies now has dispensaries across the U.S. and partnerships with international markets, with strains like Gelato and Gary Payton achieving cult status.
Honorable Mentions:
- Martha Stewart – CBD wellness products and gummies in collaboration with Canopy Growth.
- Ricky Williams – Highsman, a cannabis lifestyle brand for athletes and wellness.
- Melissa Etheridge – Etheridge Botanicals, focused on cannabis therapy and healing.
- Drake – Partnered with Canopy Growth for a now-defunct cannabis wellness company More Life Growth Co.
Why So Many Celebrities Are Entering the Cannabis Game The marijuana industry is expected to grow into a multi-billion dollar market globally. Legalization is opening doors, and celebrities bring name recognition, media attention, and cultural credibility. But more than just cashing in, many are driven by personal stories—healing, trauma, social justice, or simply a long-standing love for the plant. In many cases, celebrity involvement helps destigmatize cannabis use and create more diverse and inclusive spaces in the industry.
Final Take: What This Means for the Cannabis Industry The rise of celebrity cannabis brands shows no signs of slowing down. From designer weed to weed-inspired furniture and tech, the intersection of cannabis and pop culture is only getting more sophisticated. As legalization continues to spread and consumer interest diversifies, expect more stars to jump into the game—some for the clout, and others for the cause.